Search Engine Optimisation
One of the main marketing strategies that can help build a successful website is search engine optimization (SEO). SEO is the process of tailoring your website to the algorithms that search engines use to rank websites based on signals that your website communicates. Google’s job is to filter and display the most suitable results for a search query. Your job as a website owner is to adjust your website to the search engines’ algorithms.
Internal search engine optimization consists of two main areas: the technical optimization and the content optimization.
Technical Search Engine Optimization
Google can read code. A clean programming has a direct impact website’s loading time and is highly appreciated by search engines.
Responsive web design has become an indispensable component and a fundamental requirement for any SEO. Internet usage on mobile devices has increased enormously. While internet users spend up to 2 minutes more on a website using their mobile devices than computers, smartphone conversion is around 1/2 of desktop conversion rates.
Content Optimization for Search Engines
A well-structured website provides easy access to the information not only to your visitors but also to search engines.
Content is a crucial and essential part of SEO. Website content should be created for your target audience while keeping the search engine requirements in mind. Not the other way around. This also applies to the choice of keywords.
All ArtataQ WordPress Themes are technically optimized for search engines. Content optimization is available upon request.
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